Reference Management

Mainstay works hand-in-hand with some of the largest and most successful corporate reference programs in the world. Our reference professionals can help you manage every aspect of your customer reference program—from recruiting new customers to securing approval for marketing activities to developing reference tools and content.

  • Pipeline Management

    Mainstay can add momentum to your reference programs by helping you qualify prospects and recruit new accounts. Our reference managers are experienced at working seamlessly with sales and marketing teams in high technology and other industries, so they know how to hit the ground running. It's like having extra team members to extend the reach of your program.

    Services examples include:

    • High-volume customer outreach
    • Targeted recruitment of high value customers
    • Detailed progress reporting

  • Collateral Management

    We can help you manage the end-to-end content creation process—from scheduling interviews to securing approvals to overseeing publication. Throughout the process, we'll stick to your publishing standards and work with your internal marketing and reference teams to ensure the highest quality product. Clients use our team to boost throughput and meet aggressive targets for content creation.

    Services examples include:

    • Interview scheduling and kickoff calls
    • Coordination with writers, graphic designers, and multimedia producers
    • Customer follow-up and progress tracking

  • Event and Special Project Support

    From writing and editorial services to event support and special projects, our team can ensure your reference programs have the resources to execute to plan. Our reference managers are experienced at coordinating marketing and reference events, including seminars, workshops and customer visits. And we provide the extra bandwidth you need to cover all the bases at major conferences.

    Services examples include:

    • Customer and prospect outreach for events
    • Customer interviews and live blogs at events
    • Event coordination

"Technology providers can reduce their sales cycle by 30% to 40%
by providing credible ROI evidence."

— IDC study