Customer Reference Program Assessment Workshop

Customer Reference Program Assessment Workshop

How do you measure success in your reference program? We have developed a rapid assessment leveraging performance data collected from dozens of leading reference programs. In preparation for our workshop, we'll collect information on your program and analyze your metrics against our benchmarks. In a collaborative workshop session, we'll discuss your results and help guide a roadmap to accelerate your success. To find out more, discuss your needs, or for pricing and availability,
contact us at sales@mainstaypartners.net

2011 Metrics Special Interest Group (SIG) Report

The Metrics Special Interest Group (Metrics SIG) was formed in 2006 by members of the Customer Reference Forum (CRF) – a community of customer reference professionals representing some of the world's leading corporations (e.g., Oracle, Microsoft, Dell, Infor and many others) – to help companies of all sizes effectively measure, benchmark and communicate the value of reference organizations and assets.

The Metrics SIG has developed a set of performance metrics that measure the effectiveness of customer reference programs, uncover trends in the activities, budgets and resources that support these programs, and highlight future goals and directions of top programs.

Sales Enablement

An effective sale is a compilation of people, process and tools that provide the customer with the information they need to make a value-based decision on your solution. Our team works with our clients to educate their sales teams on the proper solution value messaging; work collaboratively in the sales process to accelerate customer buying decisions; and arming the sales and marketing teams with value-based tools to help quantify the impact of their solutions.

Our sales enablement services are designed to help you sell value to your customers.

Education As A Service

Creating an effective solution selling organization does not come from a book or a classroom… We offer an action learning ™ approach -- a multi-modal (e.g., classroom, web training, hotline support, consultative mentorship) education program that not only teaches the concepts but guides the organization along a maturity path to embrace solution selling best practices.

Customer Evidence

There's no better way to communicate that your solution is delivering its intended business benefits than telling a story of a successful implementation. Satisfied customers are your most valuable marketing assets. Sharing their success stories – how they've used your solutions to boost efficiency, eliminate redundancy, and save money – can help drive sales and close deals, building revenue for your business along the way.

Using both traditional and cutting-edge formats – from solution briefs and case studies to to video testimonials, webcasts, ROI modeling and social media – our expert consultants will help you share your customers' stories in meaningful ways. We'll support your customer relationships, help you set and meet achievable goals, and extend your message through real-world customer voices.